Executive Advisory & Strategic Consulting

Strategic Advisory for Growth, Innovation & Transformation

Yoo Partners LLC is an executive advisory and strategic consulting practice founded by Audrey Yoo, a global business leader with over 25 years of experience across consumer brands, technology, retail, digital commerce, and innovation.

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Audrey Yoo

"Strategy creates the greatest impact when paired with operational discipline and the clarity to execute."

— Audrey Yoo, Founder
Growth & Business Transformation Consumer & Digital Innovation Market Expansion & Partnerships Korea–U.S. Business Strategy Retail & eCommerce Corporate Innovation & Venture Ecosystems Executive Leadership Through Change Growth & Business Transformation Consumer & Digital Innovation Market Expansion & Partnerships Korea–U.S. Business Strategy Retail & eCommerce Corporate Innovation & Venture Ecosystems Executive Leadership Through Change

An Operator's Perspective

Yoo Partners brings a perspective shaped by global business leadership, transformation initiatives, innovation ecosystems, and cross-market experience.

  • Growth & Business Transformation
  • Consumer & Digital Innovation
  • Market Expansion & Partnerships
  • Korea–U.S. Business Strategy
  • Retail & eCommerce
  • Corporate Innovation & Venture Ecosystems
  • Executive Leadership Through Change
  • Strategic Planning & Alignment

Strategic Growth & Transformation

Advising organizations navigating growth, transformation, organizational evolution, and changing consumer landscapes.

Market Expansion & Partnerships

Supporting international growth initiatives, go-to-market strategy, strategic partnerships, and cross-border business development.

Innovation & Emerging Opportunities

Helping organizations evaluate innovation opportunities, startup collaboration, venture ecosystems, and future consumer trends.

Executive & Leadership Advisory

Serving as a strategic thought partner for executives and leadership teams navigating complexity, growth, and organizational change.

Selected Leadership Experience

Global Organizations.
Proven Impact.

Mars Petcare

Orchestrated business innovation and venture partnership initiatives, including transformation and scaling efforts within consumer pet health and emerging innovation ecosystems.

Samsung Electronics

Steered global eCommerce strategy and digital growth initiatives for television and display businesses across international markets.

Nike

Led retail and digital growth initiatives across multiple markets, supporting direct-to-consumer expansion and consumer experience transformation.

Global Experience.
Practical Insight.

Audrey Yoo is a globally experienced business executive and advisor with leadership experience spanning consumer brands, technology, retail, digital commerce, and innovation.

Throughout her career, she has led growth transformation, digital expansion, innovation initiatives, and cross-functional leadership efforts across global organizations and emerging business ecosystems.

Audrey has held leadership roles at Mars Petcare, Samsung Electronics, and Nike, where she led initiatives across business transformation, eCommerce, retail growth, innovation, and strategic partnerships.

With experience across U.S. and international markets, Audrey brings a global and cross-cultural perspective to leadership, strategy, and organizational growth.

Business Transformation Growth Strategy Innovation Consumer & Retail Digital Commerce International Expansion Strategic Partnerships Executive Leadership Organizational Change Korea–U.S. Markets
Audrey Yoo

Leadership Philosophy

Audrey believes sustainable growth comes from aligning consumer insight, innovation, operational excellence, and leadership clarity.

Her approach combines strategic thinking with practical operating experience developed through leading businesses, teams, and transformation efforts across global organizations and startup ecosystems.

She believes innovation creates the greatest impact when paired with operational discipline and strong execution — recognizing that strategy alone has limited value without the ability to execute effectively across teams and markets.

Advisory Services

How Yoo Partners
Can Help

01

Strategic Growth & Transformation

Supporting organizations through periods of growth, transition, and organizational change.

  • Growth strategy
  • Business transformation
  • Organizational alignment
  • Consumer growth
  • Strategic planning
  • Cross-functional leadership
02

Market Expansion & Strategic Partnerships

Advising organizations on international growth and partnership opportunities across markets and ecosystems.

  • Go-to-market strategy
  • International expansion
  • Korea–U.S. market guidance
  • Partnership development
  • Channel strategy
  • Localization insights
03

Innovation & Emerging Opportunities

Helping organizations explore innovation initiatives, venture ecosystems, and evolving consumer trends.

  • Innovation strategy
  • Startup collaboration
  • Venture ecosystems
  • Emerging categories
  • Consumer trend analysis
  • Corporate innovation
04

Executive & Leadership Advisory

Serving as a strategic thought partner for founders, executives, and leadership teams navigating growth and organizational complexity.

  • Leadership transition
  • Executive advisory
  • Organizational change
  • Strategic decision support
  • Executive sounding board

Let's Start a
Conversation

Thank you for visiting Yoo Partners LLC. For advisory, consulting, partnership, speaking, or leadership engagement inquiries, please reach out below.

Yoo Partners works with organizations and leadership teams navigating growth, innovation, transformation, and cross-market opportunities.

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